It's as simple as that. Joe Tess Place began as a neighborhood tavern in the 1930s. The main attraction became the Famous Fish Sandwich itself. Cut carp portions were fried in a skillet, placed in a cookie jar and sold for 15 cents. Ever since, the humble carp has been the driving force behind Joe Tess Place. From its simple beginnings, Joe Tess Place is now a successful family restaurant in the tradition of friendly service and high quality fresh fish products.

Owner, Bill Falt worked at 'Tess' as a young boy. Falt's hard work, experience and a love for 'the fish business' have made a successful enterprise.

"We retained the name 'Joe Tess Place' because everyone was familiar with it from the old days," said Falt. "Today we operate Joe Tess Place and Falt Fisheries, the live hauling operation and fish processing plant in Bellevue, Nebraska."

After 50 years of success, Falt says he's looking forward to another 50 years promoting the Famous Fish Sandwich.